//Ad libs: Spreading the magic

Monday, December 01, 2008

Spreading the magic

Is it me, or is this press release not the wee-est bit tenuous?

Narnia Spreads Its Magic During
The Morning Commute!
Walt Disney Studios Home Entertainment Gives Morning Commuters a Free BART Ride in Celebration of the DVD and Blu-ray™ Release of THE CHRONICLES OF NARNIA: PRINCE CASPIAN

I have now received this press release twice, and I still don't get the connection between public transit and a Disney film. If you want to plug your movie, why not do it in a way that supports the arts and is also vaguely relevant?

Why not fete the mighty Blu-ray™ at an independent bookstore, along with a gift certificate good for one fantasy or fairy-tale book? Why not throw your shindig in front of Smithwick Theatre at Foothill College, where they're actually putting on "The Lion, The Witch & The Wardrobe," and buy folks their theater tickets?

I have nothing against Disney; I just think gratuitous PR efforts are silly.